Commercial
Short form, branded content, for a variety of commercial clients
NFL “Por La Cultura”
Featuring Latino players and pieced together from intimate interviews about their roots. This 30 second ad ran through the entire 2023 season. Edited by Ida Joglar. Directed by Pepe Ávila Del Pino. Produced by Admiration.
Dior “Chin Up”
“As a woman, I would love to see a world in which we don’t have to perform what it is to be a woman.” Featuring model and advocate Paloma Elsesser and part of a series of interviews with powerful women for the House of Dior. Produced by Tender Night. Directed by Ida Joglar. Director of Photography Sam Kretchmar.
TV Clear Set
Hybrid sizzle and lifestyle reel to launch Sennheiser’s new wireless earbud set for TV viewing. Edited by Ida Joglar, using a mix of new footage, stock and archival, plus some light compositing and graphics animation. Agency: Terri & Sandy.
Sails of Change
Launch video for a conservation non-profit, combining original, archival and some stock video. Directed by Sam Kretchmar. Edited by Ida Joglar.
Beyond Perfect
A David Yurman engagement ring, hand crafted from start to finish. Director/DP: Sam Kretchmar. Edited by Ida Joglar.
Listen To Your Baby
Part of a campaign series for Enfamil. We interviewed new moms in their homes about breastfeeding vs. formula and the specific needs of their babies. Directed & Edited by: Ida Joglar. DP: Tyler Isaacson